Using Sensor Data to Drive Compliance in Bend, OR
As one of the nation’s fastest-growing cities, the City of Bend, Oregon has continuously proven to push boundaries in curb management through innovation. See how the City is partnering with Passport and Cleverciti to improve its enforcement strategy, one that is precise, better connected, and enhances both the parking and operator experiences.
Establishing a foundation for the future
In early 2020, the City of Bend adopted an “Innovation Strategic Plan” that included more than 70 specific projects aimed at improving service delivery and meeting the evolving needs and expectations of the community. That same year, under the leadership of Tobias Marx, the City partnered with Passport to centralize paid parking, digital permits, enforcement and payments into its parking compliance platform.
The City of Bend’s long-term vision was to leverage the full suite of solutions under Passport’s compliance platform to optimize and innovate along with Passport’s partners, laying the groundwork to achieve holistic curb management.
“We invested in a system that we wanted and has done really well for us, and now that becomes the foundation for everything that we do in the future,” said Marx.
Joint value with Passport and Cleverciti
Cleverciti Sensors monitor the entire curb and use digital signage to guide drivers to available parking spaces, thereby reducing congestion and increasing parking revenues by optimally filling the available parking. Identified violations appear in real-time in the Passport enforcement handheld used by officers on the ground. With full knowledge of all violations, the officers are efficiently guided to the nearest or most important violation.
How it works: Parking space and occupancy data are collected through Cleverciti Sensor technology and fed into Passport’s platform. The sensors, fully compliant with privacy regulations, can cover up to 100 parking spaces and can easily be installed on existing infrastructure such as lampposts, buildings, or masts.
Since implementing the sensor technology, Marx has seen an average monthly increase of transient parking revenue of 10.59%, and has issued an average of 27.37% less citations per month, likely due to an increase in payment compliance. Additionally, parking guidance systems and improved signage have helped parkers identify available parking spaces faster and more efficiently.
The improvement in both parking revenue and payment compliance experienced in Bend are in line with other Cleverciti client experiences. For example, a large city recently realized a 15% increase in payment compliance and an 8% increase in total occupancy after deploying occupancy detection and digital parking guidance signage.
Continuing the roadmap
The partnership between Passport and Cleverciti creates extensive opportunities for the City of Bend to embrace a holistic strategy for addressing its curb management needs, including managing loading zones, reducing emissions, and improving parking compliance.
The integration also enables Marx and his team to access valuable data that can optimize operations and support the evolving parking and curb demands, ultimately leading to “parking happiness.”
The solutions include:
The Circ 360® transforms the parking search by providing real-time guidance to available spaces. With its unique circle design, the Cleverciti Circ 360® Ultra wraps around the existing lamppost, fitting in neatly with the streetscape and guiding visitors to the nearest parking.
The Cleverciti Sign serves as a dynamic messaging tool, offering high-resolution displays for on- and off-street parking areas. With its versatility, it provides crucial information to drivers, enhancing navigation and reducing search times. By strategically placing these signs at key locations within parking areas, Cleverciti ensures efficient traffic management and a smoother overall experience for motorists.
The CleverPortal offers real-time access to parking data, empowering operators to streamline operations and enhance revenue generation. By leveraging advanced analytics and smart parking management tools, the CleverPortal simplifies parking logistics, provides valuable data for effective policy development and decision making, improves the overall customer experience.
For more information about Cleverciti and its range of parking solutions, visit www.cleverciti.com.