Smart tourism makes a smart city

Smart tourism plays a key role in the development of smart cities, as initiatives to attract tourists can cause a significant increase in people and cars in even the smallest of towns. Smart solutions, such as smart parking, can make a good destination into a great destination. 

Smart tourism in short

According to the European Capital of Smart Tourism Initiative, a smart tourism destination is:

“A destination facilitating access to tourism and hospitality products, services, spaces, and experiences through ICT-based tools. It is a healthy social and cultural environment, which can be found through a focus on the city’s social and human capital. It also implements innovative, intelligent solutions and fosters the development of entrepreneurial businesses and their interconnectedness.”

Smart tourism vs. Smart parking

Tourism causes traffic influx in popular tourist destinations resulting in rush hours with more and more people searching for parking spaces. Smart parking solutions detect parking space availability in real-time, helping to optimize on-street parking around busy areas. 

The average tourist aims to park their vehicle in the city center or as close to major tourist attractions, such as beaches or ski resorts, as possible. The resulting search traffic not only increases congestion and traffic hazards but also influences the quality of life for residents and visitors alike. Smart parking solutions help reduce search traffic by providing turn-by-turn guidance navigating drivers to the most convenient (nearest) parking space.

The average driver spends ten to twenty minutes each time they search for a parking space—a waste of time and a serious stressor with a negative environmental impact. Smart parking solutions can remedy the situation and considerably enhance the experience that smart tourism provides. 

Smart tourism in practice

Public-private partnership is essential when running a smart tourism initiative. A public-private partnership means that two or more public and private organizations make a long-term arrangement to work together. In other words, governments and businesses come together to complete a project or to provide services to the inhabitants. A great example of a public-private partnership is the project that Cleverciti did in collaboration with the tourism agency of the Lübeck Bay, where smart parking sensors were placed near the local beaches to measure occupancy and availability and guide the visitor to the nearest available spot. This project was honoured with the German Tourism Price 2020. 

Other examples of smart tourism initiatives are a public water fountain locator as part of a tourism website, or an app that offers city tours with audio to be downloaded on the visitor’s own device. The great thing about smart tourism apps: they are not dependent on seasonality. 

Want to know more about smart tourism? Read our article on the 7 future trends of smart tourism here. 

If you would like to know how to turn your city into a smart tourism destination, then book a meeting with one of our smart parking experts by clicking the button below. 

The short answer is: yes, they can be (even more sustainable than non-smart cities). The longer, more complex, answer is: Smart cities have the potential to make a significant contribution to urban sustainability, by using information and communication technology (ICT) to gather urban data and improve performance and management.

How? By applying smart solutions such as smart parking, smart lighting, smart building, air quality monitoring, refuse collection, renewable energy, water infrastructure, and energy grids. In fact, smart parking has turned out to be one of the fastest and easiest solutions to achieve sustainability in a city.

But what do we mean exactly by the term “smart solutions”? A smart solution is a general term commonly used to describe systems that combine innovative information and communication technologies (e.g. Internet of Things), and apply them in all aspects of life, such as smart devices (TVs, phones), but also smart offices, cars, or even complete cities. It is possible to apply smart solutions in such a wide range because most smart solutions are based on the use of sensors. Sensors come in all shapes and sizes and can be installed almost everywhere and in/on anything. 

A concrete example of a smart solution that helps cities control their carbon footprint and reduce their CO2 emissions is air quality monitoring. Monitoring air quality in cities helps in assessing the level of pollution in relation to the ambient air quality standards. It can provide cities insights on how to actively reduce their emissions. A solution like this can lead to 10-15% fewer greenhouse gas (GHG) emissions.

In order to build successful smart city solutions, three key steps are necessary (Source):

1. The technology base has to include networks of connected devices and sensors, such as smartphones connected by high-speed communication networks

2. Smart applications and data analysis capabilities are used to translate the raw data gathered from these devices and sensors into alerts, insights, and ultimately, actions

3. A wide adoption of applications and usage by cities, companies, and the public, together with the effective management of data, is needed to inspire better decisions and behavior change

In a study from June 2018 on smart cities, McKinsey Global Institute investigated how technology can deliver a better quality of life, including an analysis of smart applications that will be relevant for cities through 2025. Findings indicate that smart technologies could improve key indicators such as health, security or cost of living by 10–30% once introduced and that using the current generation of smart city applications could effectively help cities make significant or moderate progress toward meeting 70% of the Sustainable Development Goals.

Another great example of a smart solution that helps cities improve their environmental impact is smart parking. Did you know that 30% of all emissions that are caused by traffic are due to parking search traffic? Can you imagine the amount of emissions we would ‘save’ if we are able to guide drivers to the nearest parking spot, without having to circle around the block over and over again?! This is why we came up with a variety of smart parking solutions, such as a smart parking guidance system that uses overhead sensors that can be mounted onto existing lampposts, or a curb management system that helps cities manage the curb effectively. 

Smart parking is extremely important for the development of smart cities and part of the reason why smart cities tend to be more sustainable than non-smart cities. 

To us at Cleverciti, it is perfectly clear that smart cities are the future and we are eager to contribute to a better and more sustainable future by developing the best smart parking solutions for our customers around the world. Curious to see how our smart parking systems can be applied in your city? Schedule a demo below and talk to one of our smart parking experts now: