We at Cleverciti know this, but the everyday citizen may not: Parking has an enormous impact on traffic congestion and the resulting emissions lead to negative environmental impact. Take this statistic for instance: In many cities, more than 30% of traffic is the result of people searching for a parking spot. Can you imagine how much that affects the environment?

So, what can be done? Quite simply, smart parking is the answer. Earlier this month, the German newspaper Der Tagesspiegel wrote a powerful article about the negative impacts of inefficient parking search and found smart parking can make a significant contribution to reducing climate change — saving up to 900,000 tons of CO2.

“This is about half as much CO2 savings as is produced for all flights within Germany,” said FDP member of the Bundestag, Daniela Kluckert, who is in the Tagesspiegel Background. Furthermore, she stated the Federal Government must now stand up for “making smart parking a reality.“

The government in Germany is currently looking for a solution to solve the parking problem, which is an important step forward. Studies find that “Germans currently spend around 41 hours a year looking for a parking space” while the time wasted searching, the fuel required for it and the additional pollution cost Germans more than 40 billion euros per year.

The government is prioritizing the issue but that can take time. In the meantime, we can all work together to solve this problem because what we do every day directly addresses climate change. At Cleverciti, we get excited each time we deploy a parking space management and guidance system because we know we are reducing miles driven, pollution emitted and energy consumed. (And here is a cool fact for you: For every sensor we deploy, the environmental benefit is akin to planting more than 50 trees!)

What can you do today to reduce your impact? Let us know in the comments below. And if you’re ready to make an organizational commitment, contact us to learn more about our solutions.

Here we are: the biggest yearly spending event in retail is here off, with holiday shopping efforts in full force. But while consumers battle with their checkbooks, retailers are batting for consumers. You’ve likely noticed that the news is scattered with stories about big box stores closing while online retail giants, such as Amazon, continue to grow. In fact, consumers spent a whopping $126 billion online in the 2018 holiday shopping season.

An NPR poll brings insight to the online versus brick-and-mortar war that has ensued, featuring the top motivating factor to shopping online: speed (quickly followed by convenience). When you think about physically going to a store to shop, these factors are often diminished by one major element: parking. But what if retailers could leverage technology to both decrease the time shoppers spend searching for a space and provide a better customer experience? Could this help push customers to return to in-store shopping?

Our customers think so, based on the following benefits:

Speed

Research shows that finding a parking spot at a shopping center can take up to 12 minutes. Cleverciti’s smart parking technology can change that. Through a combination of real-time detection of available parking spaces and digital signage guiding drivers to open spots, the time required to park can be reduced by 30% or more. In a shopping mall with 1,000 parking spaces, this improvement can result in annual revenue gains of more than $4 million.

A positive impression

As the first and last memory of a shopping experience, streamlined parking is key to creating a satisfied customer. Take it from us: In July, Cleverciti finished installing its smart parking technology at Unibail-Rodamco-Westfield’s Ruhr Park, Germany’s largest open-air shopping center with more than 2,600 parking spots. Known for their devotion to innovation and service, Ruhr Park’s executive team wanted to deliver extraordinary service, convenience, and a hassle-free parking experience for its clients.

Creating rewards

In addition to streamlining parking, Cleverciti’s newest technology, the Cleverciti Card, can be used to reserve parking spots in specified areas. Imagine VIP customers being able to reserve a space in advance, which not only maximizes their time spent shopping, but also provides additional data to the retailer regarding the most loyal and top-spending customers, allowing salespeople to know in advance of the arrival of their best customers. For years, brands have created loyalty programs with rewards, bonuses and discounts, and now parking can become part of these efforts.

Utilizing data

Cleverciti’s solution is more than just sensors. Using edge-computing, artificial intelligence and the Internet of Things (IoT), the technology creates a unified and intelligent platform that provides customer and behavior data to retailers — something retailers are always craving. From the location of each parked car, to parking violations, to how long each shopper spends in the store, this information can help retailers learn about customer behavior, measure effects of marketing campaigns and plan more effective traffic patterns.

Reduced footprint

Consumers are starting to use purchasing power to get their messages and opinions across to businesses and brands, and we’re seeing this prominently when it comes to reducing emissions and global warming. A report by Nielsen found that 66% of consumers are willing to pay more for sustainable goods, so it is likely that they will also pick a shopping center that has actively chosen to reduce its carbon footprint.

Smart parking technology directly relates to this effort: when shoppers spend less time searching for an open space, they’re releasing fewer emissions into the air and therefore cutting down on pollution. Cleverciti’s mission to creating a sustainable environment can be key to showing consumers that retailers care about more than just the bottomline.

Brick-and-mortar retailers are at a tipping point when it comes to winning back the hearts of consumers, but this effort is all about providing a better experience for the consumer than their digital counterparts. Cleverciti’s smart parking technology can create a more efficient, rewarding and sustainable experience for shoppers while also providing mission-critical information to retailers to continually improve the guest experience.

To learn more about how Cleverciti’s technology can help your business, connect with our teams here.

We analyzed 634 smart parking solutions for smart cities. Cleverciti, Smart Parking, Parkwise, Stanley Robotics, and PayBySky are our 5 picks to watch out for. Learn more in our Global Startup Heat Map below.

Our innovation analysts recently looked into emerging technologies and up-and-coming startups working on solutions for smart cities. As there is a large number of startups working on a wide variety of solutions, we decided to share our insights with you. This time, we are taking a look at 5 promising smart parking solutions.

Heat map: 5 top smart parking startups

For our 5 top picks, we used a data-driven startup scouting approach to identify the most relevant solutions globally. The Global Startup Heat Map below highlights 5 interesting examples out of 634 relevant solutions. Depending on your specific needs, your top picks might look entirely different.

Which companies develop the other 629 smart parking solutions?

CLEVERCITI – SMART SPACE-MONITORING PARKING SENSORS (SSMPS)

With a growing population in cities, parking lots often have a lack of free spaces. By using smart space-monitoring parking sensors and generating real-time data on parking-spot occupancy, drivers can navigate to the nearest open spot. Data collected from SSMPS can also be used for further optimization of city traffic and parking pricing policies. The same information can be used to maximize revenue by detecting overstays and directing more drivers to underused spaces. Cleverciti from Germany offers a sensor solution that systematically gathers information on available and occupied parking spaces in real-time. Each sensor covers up to 30 parking spaces, and they can be mounted on lamp posts, buildings or masts without requiring roadworks. It generates updated data every 3 seconds and has a night time mode as well – without the need for additional lighting or infrared.

SMART PARKING – SMART PAYMENT FOR PARKING

Drivers often get stuck in parking lots, chasing pay stations or spending a vast amount of time searching for change. Cashless payment solutions are reducing the time for payment and make the procedure more convenient for Smart City citizens. Parking lot owners and city utilities are benefiting from automatic mobile payments too, as they save money on parking pay stations. The single-click-to-pay technology developed by Smart Parking from Belgium supports over 250 worldwide payment methods that are used to substitute payment terminals on parking lots. Their API can be used with any existing Parking Management System.

PARKWISE – REAL-TIME PARKING GUIDANCE SOFTWARE

Searching for free parking spots oftentimes causes additional movements and traffic on the streets. Drivers leave one parking area and start looking for another one, without even knowing if parking slots are available. With the usage of the Internet of Things (IoT) and real-time parking guidance software, drivers are able to communicate with each other and find empty parking spots faster, thus reducing the chance of possible traffic jams. The US-based company Parkwise develops a phone application using artificial intelligence (AI), which connects drivers through their smartphones, so they are helping each other to find empty parking spots easier. Furthermore, when a driver is about to leave their parking spot, the application notifies other drivers about the free parking space.

STANLEY ROBOTICS – AUTOMATED VALET PARKING

In large crowded spaces, like airports or shopping malls, people more likely to spend a huge amount of time searching for free parking spaces. Automated valet parking systems allow drivers to leave their vehicles in a special spot, where a valet take over and park the vehicle tight, in an efficient way. Stan, the robotic valet, by the French company  Stanley Robotics, is able to control all types of cars, at a maximum length of 6m, and can easily handle a 3-ton load. The robot is equipped with artificial intelligence which allows it to optimize parking lot space. Stan moves autonomously and adapts to different obstacles that might be in its way.

PAYBYSKY – PARKING BY SATELLITE

Municipal authorities face the problem of privately owned vehicles that are occupying public spaces. One way to resolve this issue is to use accurate satellite vehicle positioning algorithms and a built-in database of parking locations, time, prices, and rules including exceptions. The UK-based PayBySky’s satellite services are starting and stopping parking transactions automatically, so drivers only pay for the minutes they use. As a virtual, cloud-based parking payment system, PayBySky is easily implemented by Smart City authorities to control parking revenue and collect parking data.

WHAT ABOUT THE OTHER 629 SOLUTIONS?

While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence for your Proof of Concept (PoC), partnership, or investment targets. The 5 startups showcased above are promising examples out of 634 we analyzed for this article.

Want to see how smart parking can work for you? Book a demo now:

Governments around the world are aiming to make their cities smart. In other words, they want to leverage the Internet of Things (IoT) applications to monitor and manage their cities more efficiently. But what is the solution to deploy millions of sensors, cameras and control technologies across sprawling metropolises? The answer is street lighting, the largest network of powered devices across the world.

In the latest report from Counterpoint Research’s IoT service, they show how smart street lighting can form the IoT backbone for smart cities. They showcase the business opportunities for both vendors and cities by going through case studies, existing technologies and assessing the challenges.

Counterpoint Research estimates that less than 18% of the world’s 350 million street lights are LED, with fewer than 2% connected, offering vendors tremendous growth opportunities. Discussing the findings, Neil Shah, Research Director at Counterpoint Research says, “We expect 15% of global street lights to be connected by 2023. This would mean at least 50 million more street lights will be connected creating a large opportunity for companies like Huawei, Telena, Signify and others. A connected street lighting network, complete with sensors and control technologies, can form the backbone for a city-wide network capable of acquiring data, delivering information from millions of devices (from rubbish bins to autonomous vehicles), and monitoring everything from crime to traffic and even the weather.”

Not only can smart street lighting help in monitoring key aspects of a city, it can also generate additional revenues for the city administration. For example, cities can rent out lamp post-mounted digital signage spaces for advertising. It is a model that has proven successful by LinkNYC which is expected to generate over US$1 billion in advertising revenues in its first 10 years of operation.

Gareth Owen, Associate Director at Counterpoint Research adds, “Business cases for smart street lighting networks are still being developed. However, they offer a large potential for cities to generate additional revenue streams. Smart lighting poles could be leased out as Wi-Fi hotspots, 4G/5G base stations, digital signages, and many other such uses. The professional lighting industry is already embracing IoT and will play a significant role in transforming the street lighting network into a major backbone for IoT.”

Another benefit of a smart street lighting network with LEDs lies in energy and operational cost savings. By deploying smart street light projects, Los Angeles and Oslo have seen energy savings of 63% and 62%, respectively. Similarly, smart street lights have helped Saudi Arabia save 50% of its power costs. While operational cost savings depend on the costs the operator currently incurs to maintain its lights, smart street lighting with LEDs offer benefits such as longer lifetime, remote monitoring and management allowing for switching off, or dimming the lights when required, predictive maintenance, and automatic outage detection. These benefits have already started to change the outlook of cities for selecting vendors.

Gareth Owen goes on to explain, “We expect 45% of the global street lighting network will have LEDs by 2023. As smart lighting networks are deployed, cities are moving away from traditional tendering methods in favor of a Total Cost of Ownership (TCO) system which changes the business model from a high CAPEX outlay along with OPEX to a pure OPEX solution. Several smart lighting companies are already offering Lighting-as-a-Service (LaaS) business models in which customers pay per lux, i.e. on a usage basis, rather than simply paying for devices and a standard managed service.”

However, as with any new technology there are hurdles. “While the use of smart lighting infrastructure as a technological foundation for a smart city is a very promising prospect, a few challenges must first be overcome. Business models need to be adapted further to include the value of all supported services and not just lighting. Further, issues on connectivity, operational barriers, security issues, ownership challenges and lastly, infrastructure challenges need to be resolved,” Owen adds.

Companies mentioned in this report include Huawei, Cisco, Telena, Signify, Itron, Cleverciti, Echelon Corp., Rongwen, Current (powered by GE), Flashnet, Sensus, gridComm, DimOnOff, Trilliant, Acuity, Ubicquia, Tvilight, Enlighted, AT&T, Verizon, Sansi Technology, ZTE, Philips and Ruchi Telecom.

The report is available for subscribing clients and for purchase on Counterpoint’s research portal. Please feel free to reach out to press@counterpointresearch.com for further questions regarding their in-depth latest research, insights or press enquiries.

About Counterpoint Technology Market Research

Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in high-tech industries.

One of the biggest influencers when it comes to the way residents and visitors view a city and its infrastructure is the ease of travel and parking. Whether drivers are headed to work downtown on a Monday morning, touring the nightlife on a Friday evening or attending a weekend sports game, the desire to quickly and efficiently locate an open parking space is typically top of mind.

But this isn’t always easy, as various challenges make parking in a city complicated. Municipalities face the balance of wanting to keep residents happy while also providing a welcoming atmosphere to out-of-towners when an influx of traffic occurs. And as cities in the United States continue to grow — population estimates from the U.S. Census Bureau show that San Antonio, Texas, adds more than 60 people a day on average — the parking process will only become more complex.

With the elimination of parking minimums popping up around the country, the key for cities in the United States becomes prioritizing smart parking management for the lots and garages that currently exist. There is an overabundance of spaces in numerous cities, such as New York and Philadelphia, but with improper and inefficient management, these critical assets quickly lose their value.

A crucial component that’s typically missing in today’s city parking environments is guidance. In a study conducted by the International Parking Institute in 2018, 43 percent of respondents said the demand for guidance systems to help drivers find parking was one of the top emerging trends in parking for the year.

By implementing an integrated, intelligent parking management solution, cities can guide drivers to the closest available parking space, rather than requiring them to circle around endlessly after being turned away at the nearest option. Real-time updates with reliable and live information captured from sensors on light posts facilitate intelligent parking decisions that are based on data, not luck.

This kind of parking management solution would be especially beneficial for a city when dealing with a major sporting event, such as the recent Super Bowl held in Atlanta. Ahead of the game, officials prepared for the remarkable amount of traffic expected, which included a possible 150,000 out-of-town guests and more than one million attendees during the 10-day span of events. Hartsfield-Jackson International Airport also saw a record-breaking number of passengers the day after the game.

A smart parking management solution would not only improve the flow of traffic for drivers who attended the game, but it would also provide operators with enhanced monitoring and insight into the various parking operations around the city. This would then enable officials to ensure the proper protocols are being followed and adjust aspects where necessary.

In order for cities to convey that they care about their residents and visitors, they must take into consideration today’s parking challenges and optimize the experience for all involved, which begins by leveraging a smart parking management solution. Learn more about how your city can benefit from Cleverciti’s technology.

Smart parking and IoT

The Internet of Things (IoT) has begun to permeate nearly every aspect of our daily lives; from entertainment to security to self-driving cars, it’s hard to find one industry that hasn’t taken advantage of the IoT’s ability to seamlessly connect smart devices and facilitate communication.

The IoT provides a host of benefits to a number of markets, with urban areas at the top of the list of those seeing a significant impact. The Smart City is empowered by the IoT, relying on connected devices to improve infrastructure and quality of life. In fact, according to recent research from IoT Analytics on 1,600 real IoT use cases, the largest amount of projects were part of Smart City initiatives.

Of the many fashions in which municipalities can benefit from the IoT, its role in traffic management is one of the most valuable. Cities frequently face a variety of challenges when it comes to traffic and parking, such as exceeded emissions limits, long search times for a parking space, valuable parking space not being monetized and more.

Solutions that utilize the IoT can effectively mitigate these issues. Real-time detection of available on-street parking spaces decreases traffic and pollution and reduces the required time and distance to park, improving mobility. Additionally, these solutions incentivize drivers to pay for parking, allowing cities to capture revenue from one of their most important assets and make the most out of their parking spaces.

The IoT also enables cities to automate processes that may be time consuming or costly. These solutions can continuously monitor traffic patterns or parking restrictions, such as delivery zones or handicap spaces, and implement the proper control, such as verification or a violation.

The overall enhanced traffic management achieved through IoT devices contributes to a comprehensive Smart City initiative that can vastly augment decision-making and operations. And the IoT’s effect doesn’t stop there: cities are seeing improvements to healthcare, commerce, government services and more. Smart grids can more efficiently transmit electricity, while wireless irrigation networks can promote water conservation.

The opportunities the IoT provides to cities are truly revolutionary and stand to revamp and boost an endless number of systems. And the examples above are just the beginning; as more data is collected and further use cases are identified, the possibilities will only expand.