Parking operator Denison Parking recently achieved a 50% increase in enforcement revenues and 10% decrease in labor costs by deploying Cleverciti’s CleverCompliance solution. The successful collection and utilization of parking data has become a key issue for all parking owners and operators today. Parking technology has come a long way in a short amount of time, and it has completely transformed and expanded opportunities to achieve nearly any goal stakeholders may have.

Quality data has quickly become the answer to many of the issues these organizations face, from increasing revenues and streamlining staffing, to reducing carbon emissions and enhancing the user experience. With the right solution in place, it is now possible to obtain truly real-time parking data (occupancy, utilization, payment compliance, etc.) from multiple parking locations simultaneously. This allows organizations to evaluate and make immediate improvements across their entire portfolio. Parking operator Denison Parking recently achieved a 50% increase in enforcement revenues and 10% decrease in labor costs by deploying Cleverciti’s CleverCompliance solution.

Like many operators, Denison Parking was looking for a more efficient way to enforce and manage their portfolio of parking lots and garages through technology. Since developing the first self-park garage in Indianapolis (only the fifth in the country) and growing to now operate more than 90,000 parking spaces across the country, Denison has cemented its legacy of innovation and thought leadership. 

Inspired by a rich history of forward-thinking solutions, and the specific goal of increasing compliance and enforcement revenues, Denison engaged Cleverciti to identify a parking intelligence solution to meet the unique needs of a parking lot in the heart of downtown Indianapolis. The extremely high turnover lot provides parking for city residents and visitors to numerous destinations including events, restaurants, office buildings, and more.

The location had become difficult to enforce given an extensive range of payment options available to users including parking permits, mobile payment apps, and multi-space meters. While this setup accomplished the purpose of enhancing convenience for customers, it presented challenges to enforcement staff, requiring them to manually check each payment. Further, many parkers had taken advantage of this situation, especially during very short parking periods, allowing them to arrive and depart quickly without paying. Denison knew they were not only missing out on enforcement revenues, but also accruing unnecessary labor costs through this process.

Cleverciti worked with Denison to identify the solution that would best meet their needs. The objectives for this project were to decrease labor through automation, generate data to evaluate parking utilization, improve compliance, and obtain real-time compliance levels and alerts to automate enforcement.

Cleverciti installed two overhead, optical occupancy detection sensors to cover 69 parking spaces across the project area. The solution included Cleverciti’s space detection and management service, as well as enhanced analytics software. The Cleverciti Space Management solution monitors real-time parking occupancy, enabling Denison to gather and analyze the most accurate parking data updated every few seconds, as well as view historical data to predict and evaluate parking demand and habits to support smart parking decisions.

Denison and Cleverciti also collaborated to develop the CleverCompliance solution to provide payment compliance by space. This feature takes the occupancy data obtained through Cleverciti’s solutions and compares it to payment data from the parking meters and mobile app, revealing concrete real-time compliance data. Further, the solution also sends compliance alerts directly to parking enforcement officers, allowing them to immediately identify vehicles parked illegally or that have overstayed, and ticket them rather than sift through extensive payment information to identify violators.

The results of this project have been groundbreaking and will serve as a platform for future rollouts. Denison has identified numerous improvements to the operation at the lot including:

·        50% increase in enforcement revenues

·        10% decrease in labor costs

Prior to this project, Denison was only able to view parking lot utilization based on payments. Today, they can evaluate utilization based on occupancy, significantly improving the efficiency of the lot. This project has successfully achieved all identified objectives including streamlining enforcement, capturing lost revenues, and obtaining highly accurate and real-time utilization data. Additionally, they recently installed a new Cleverciti Sign, a fully digital dynamic messaging sign to show parking occupancy to the driver before arriving. This has been beneficial advertising the available spaces, thereby increasing utilization of the hard to see spaces at the rear of the lot.

According to Denison President Perry Griffith, III, “This partnership between Denison and Cleverciti has transformed our ability to obtain and understand parking compliance data in this key asset in our portfolio. The solutions implemented have greatly improved the ability of staff to enforce the lot, allowing us to improve compliance and identify inefficiencies. We are very pleased with the results, having increased our enforcement revenues and streamlined our operations staff so they can focus on more valuable activities like lot safety, customer service, and maintenance.”

To learn more about how Cleverciti can provide your organization with the solutions to meet your unique needs visitwww.cleverciti.com or contact Andrew LaMothe, Vice President of Sales, North America.

Cleverciti recently announced a new smart parking guidance installation coming up in El Monte, California, tailored to downtown commuters and visitors. The installation is aimed to support local businesses, reduce emissions and traffic in the suburb of Los Angeles. 

The project began in March 2021 and will be completed in July 2021. Cleverciti’s technology will be deployed at El Monte’s Main Street and MetroLink parking lots, as these are two of the busiest and most congested areas of the suburb.

Cleverciti’s turn-by-turn guidance signage covers over 400 parking spaces and is accompanied by the Cleverciti App that is available to drivers through a mobile device. The app shows in real-time where available parking spaces are in the chosen areas. 

Around El Monte’s Metrolink and Main Street lots, Cleverciti Circ® 360 LED signs, installed on existing lampposts, display live parking information in 360 degrees, leading drivers to the nearest available parking space.

Better access to the Main Street parking lot will allow residents and visitors to enjoy downtown restaurants, retail shops, and more, which in its turn will boost the local economy. Better access to the Metrolink parking lots makes the commuters’ journey into the downtown area a lot more enjoyable and easy. Cleverciti’s information on parking space availability in combination with Metrolink’s data on the capacity on the train is meant to make the choice for commuters to take the train an easy one; while reducing vehicle miles traffic, greenhouse gas emissions, and traffic congestion. 

Cleverciti is very excited to work with the city of El Monte to support local small and medium-sized businesses, while also improving the quality of life for residents and visitors. 

Read the full press release here:

107 hours—that is how much time drivers in the U.S. spend looking for a parking space. In Europe, numbers vary between 60 and 90 hours per year. This is not only a colossal waste of time, but it also negatively impacts the environment and causes enormous economic losses. When drivers are unable to find a parking space, 34% resort to either parking their car illegally or canceling their planned activity altogether. 

Smart parking can remedy the situation. As a study pitting drivers using smart technology to find their parking space against those relying on sheer luck has shown, those using smart parking systems spent 43 percent less time driving. Innovative parking systems can be employed in a number of different environments, four of which have been outlined below. 

Smart Parking Use Case #1: Tourism Destination

While tourism is vitally important for many economies and regions around the world, popular destinations often struggle with an onslaught of visitors during the high seasons. One of the side effects is an increase in traffic, affecting not only a destinations’ popularity among visitors but also severely disrupting inhabitants’ daily lives. Visitor flows need to be steered in a way that tourists can easily find parking spaces at their destination while not decreasing the quality of life for inhabitants. 

The German “Tourismus-Agentur Lübecker Bucht” sought to devise a concept that would direct the 1.5 million day visitors per year along the coast efficiently. Those visitors usually head for the parking lots closest to the beaches, which fill up rapidly. Next, drivers will search aimlessly in adjacent parking lots or residential areas, inevitably causing congestion and traffics jams. 

To remedy this problem while also lowering CO2 emissions and providing a less stressful environment for residents and tourists alike, the tourism agency together with Cleverciti implemented a parking system to monitor real-time occupancy of parking lots close to a popular beach. This smart parking system allows visitors to find out ahead of time whether there are still parking spaces available and directs them to alternative parking areas if necessary. 

Read the full case study here. 

Smart Parking Use Case #2: City 

With a large number of people relying on personal vehicles in their daily lives, cities often suffer from traffic jams and congestion, many of which are caused by parking search. This not only lowers the quality of life in cities but also impacts the environment negatively, with almost 30% of carbon emissions being caused by parking search traffic. According to research, one car circling around while looking for available parking emits approximately 1.3 kilograms of carbon dioxide. 

The city of Cologne, Germany, had a similar problem in one of its liveliest districts with drivers spending large amounts of time on their parking search. Together with Cleverciti, the energy provider RheinEnergie aimed to improve quality of life and reduce emissions in the neighborhood by implementing a smart parking system in Cologne-Nippes. 

As part of this system, Cleverciti Sensors monitoring the availability of parking spaces as well as LED display relaying relevant parking information to the drivers were installed. This resulted in previously unused parking spaces now being used optimally, thus providing a valuable service for Cologne’s citizens and generating additional income for the city. 

Read the full case study here.   

Smart Parking Use Case #3: Office

For corporate campuses that service a large workforce, communication is critical to the effectiveness of a smart parking solution. In many cases, drivers lack accurate guidance that helps them find available parking under time pressure. 

EnBW, one of Germany’s biggest energy providers, had a similar problem in its office locations in Stuttgart and Biberach. In both locations, the parking situation was confusing with employees often having to spend valuable time on their parking search. In addition, there was no comprehensive parking data available to support intelligent infrastructure decisions. 

Cleverciti developed a comprehensive parking guidance system for both office parking lots, helping to reduce parking search times significantly by providing real-time occupancy data per single parking space that is used to feed into the EnBW parking app. This greatly improves the overall work environment while also saving on working time and reducing harmful vehicle emissions. 

Using existing infrastructure to install the Cleverciti Sensors that monitor the parking spaces meant that no extra installation costs were incurred. Cleverciti’s end-to-end solutions also include remote maintenance and other services, meaning that internal administrative efforts are minimized. 

Read the full case study here.  

Use Case #4: Train Station

Many cities around the world are trying to promote local train services and incentivize citizens to use public transport instead of their personal vehicles in the hopes of reducing traffic and harmful vehicle emissions. Especially in rural areas taking the train to work often includes a short car ride to the train station, which means that parking spaces have to be readily available. However, the challenge lies in finding a parking space at the train station quickly and easily while under time pressure. Unnecessarily long parking search times can be a reason for people not to take public transport at all.

The municipality of Kerken in Germany wanted to tackle this challenge: Its proximity to major cities meant that many inhabitants commuted to work daily but found it difficult to find available parking spaces ahead of their train journey. 

Municipality officials worked together with Cleverciti to remedy the situation, implementing a comprehensive parking service that supplies drivers with accurate information regarding the availability of parking spaces ahead of time and diverting them to alternative parking should their initial destination be fully occupied. 

To that end, Cleverciti Sensors were installed on several lampposts, some of which had to be equipped with battery-powered solutions to provide electricity 24/7. These sensors monitor the parking area and provide accurate information about the availability of parking spaces. 

Read the full case study here. 

Want to know more about our smart parking solutions? Click the button below and schedule a demo with one of our smart parking experts directly.

By Founder & CEO Thomas Hohenacker

The answer is yes. Smart parking should be an integral part of a city’s streetscape. Now and in the future. Innovative smart parking systems can help reduce congestion and vehicle emissions in urban areas while also assisting drivers in finding the most convenient parking space.

Most of us are used to parking without any outside guidance – and while we do know that it is possible, it is also stressful and ineffective. In major cities such as Hamburg, Germany, up to 40% of traffic is caused by drivers looking for a space to park their vehicle. The average worldwide search time amounts to 20 minutes. With the help of smart parking, unnecessary driving in an already complicated environment can be reduced significantly.

Modern AI-overhead sensors on lampposts, in-ground sensors and other approaches detect available parking spaces in real-time, relaying the information to mobile applications and websites. Ideally, the information regarding the occupancy of spaces is also made available to drivers on local digital signage.

Smart parking in an urban context

Readily available parking spaces tend to be a rare commodity in crowded cities with drivers circling an area repeatedly on the look-out for a free spot. Smart parking systems can help maximize available parking by detecting all free spaces and guiding drivers to the most convenient one, allowing them to avoid unnecessary time loss.

The intelligent data gathered by these systems can be used by civic authorities, city planners, and parking operators to develop concepts for the smart city of the future.

In addition, smart solutions improve the monitoring of the appropriate use of dedicated zones such as handicap or delivery and of illegally parked vehicles while also decreasing operational costs.

Smart parking in a commercial context

In shopping centers and corporate car lots, smart parking can also improve the driver experience by guiding customers and employees to the nearest available parking space.

Furthermore, using visual displays in the form of dynamic LED signs for parking guidance enhances communication and allows operators to build revenue by adding advertising and informational messaging. By offering extra services such as smart guidance and informational messaging, customers can be incentivized to pay for said services, thereby increasing the parking revenue for parking operators.

Interested in learning more about smart city parking solutions? Click the button below to schedule a demo with a smart parking expert now.

In Kerken, the Cleverciti PowerRing, with night-time charging, provides an independent solution that supplies 24/7 power to the most modern smart city sensors from Cleverciti. Thanks to this technology, the smart parking system was implemented in a short amount of time and with minimal infrastructure costs.

The customer

The Nieukerk P+R in Kerken is a typical P+R parking lot that belongs to the Verkehrsverbund Rhein-Ruhr. The community of Kerken is located on the train line from Kleve to the state’s capital, Düsseldorf. Kerken has about 12,000 inhabitants and numerous commuters who use the NordWestBahn to Düsseldorf, Krefeld, and the surrounding towns. As in many other cities, the local lampposts are only supplied with electricity during the night

The case 

The municipality of Kerken wanted to provide commuters and train passengers taking a car to the train station with accurate information about the availability of parking spaces before they arrived. If all parking spaces are taken, commuters can head directly to an alternative P+R parking space, thus avoiding a waste of time, stress, traffic, and unnecessary emissions. 

Decision-makers wanted: 

• Quick installation with minimal cost 

• Supply current lampposts with continual power 

• The following should be avoided: 

  • Construction work

  • Interference with the lighting system

  • Obtaining permits

The Cleverciti solution

Six of the eight lampposts did not have 24/7 electricity, which would normally prevent the installation of IoT sensors. With Cleverciti's battery solution, called the PowerRing, specially designed for nighttime charging and sensor integration, the sensors could run without changing the lamppost power supply.

Read more about the Cleverciti PowerRing here. 

The result

Thanks to this technology, the smart parking system could be implemented in a short amount of time and with minimal infrastructure costs. Without Cleverciti‘s battery-powered solution, the plans for a smart parking service would have come to a standstill in Kerken and would likely still not have been put into action.

“After not having been able to find a short-term solution for the electricity issue at the P+R facility, we were glad that Cleverciti offered a suitable battery-powered solution with night-time charging that allows for a permanent power supply of the sensors. This enabled us to implement the project on short notice and at lower costs compared to alternative solutions. The batteries have been running perfectly since the start.“ - says Detlev Grimm, Project Manager in the Department of Construction/Planning/Technology of Kerken municipality. 

In smart cities, the use of technology, information, and data is promoted to enhance and improve the overall infrastructure, quality of life, and publicly accessible services. Negative side effects of living in densely populated urban areas (e.g. environmental pollution and stress-related illnesses) are to be minimized. Typical features of smart cities include 4 main points:

Smart administration and society

Government services in smart cities are made more accessible to people by making them available online. Processes such as registering a business or filing a complaint are simplified by digital offerings while also adhering to data security and protection regulations.

Online service can help improve accountability and transparency while also allowing citizens to take an active part in local governing processes.

Smart housing

Housing in smart cities should be affordable while also ensuring safety and security for its residents. Open and green spaces, public services, community areas, jobs as well as social facilities raise the housing standard in a smart city and enhance the quality of life in any given neighborhood. Poorly planned areas are redeveloped to improve the housing situation there.

Smart mobility

A central aspect of a smart city is its public transit network. Access to public transportation has increased in tomorrow’s cities. To further reduce emissions, smart cities are aimed towards being more pedestrian and cyclist-friendly.

Creative solutions such as smart parking can further help to reduce emissions and environmental pollution, while also decreasing complexity for drivers in a complicated urban environment. Smart parking data reduces traffic hazards and accidents as drivers are not distracted while desperately looking for a parking space.

It also enables drivers to choose the best options to arrive at their desired destination quickly and efficiently.

Smart parking solutions can thus decrease parking search traffic, as drivers know which streets are fully occupied, and they can avoid circling around. In addition, drivers can make intelligent decisions based on precise parking data and choose to park in the nearest garage for example, or take a scooter if on-street parking in the inner city is not available.

Furthermore, smart cities aim to create walkable neighborhoods, where congestion, air pollution, and resource depletion are reduced to promote interactions and boost the local economy. Road networks are improved to not only provide space for vehicles and public transport but also to accommodate cyclists and pedestrians.

Modern surface parking hubs slightly outside the inner city ring should also provide real-time occupancy data for parking, making it appealing for drivers to park their vehicles there and take alternative means of transport – such as e-vehicles or a bus – for the last miles to reduce emissions in the city center.

Smart infrastructure

The infrastructure in smart cities should be geared towards being sustainable and eco-friendly. In addition, many smart cities aim for climate neutrality. Structures for supplying electricity, gas, and hot water, as well as those for the disposal of refuse, need to be transformed to move towards more sustainable infrastructure.

This can be done by reducing the amount of waste generated and more effective recycling of refuse among other things. In addition, the use of natural resources can be reduced by establishing renewable energies.

Interested in learning more about smart city parking solutions? Click the button below to schedule a demo with a smart parking expert now.

We at Cleverciti know this, but the everyday citizen may not: Parking has an enormous impact on traffic congestion and the resulting emissions lead to negative environmental impact. Take this statistic for instance: In many cities, more than 30% of traffic is the result of people searching for a parking spot. Can you imagine how much that affects the environment?

So, what can be done? Quite simply, smart parking is the answer. Earlier this month, the German newspaper Der Tagesspiegel wrote a powerful article about the negative impacts of inefficient parking search and found smart parking can make a significant contribution to reducing climate change — saving up to 900,000 tons of CO2.

“This is about half as much CO2 savings as is produced for all flights within Germany,” said FDP member of the Bundestag, Daniela Kluckert, who is in the Tagesspiegel Background. Furthermore, she stated the Federal Government must now stand up for “making smart parking a reality.“

The government in Germany is currently looking for a solution to solve the parking problem, which is an important step forward. Studies find that “Germans currently spend around 41 hours a year looking for a parking space” while the time wasted searching, the fuel required for it and the additional pollution cost Germans more than 40 billion euros per year.

The government is prioritizing the issue but that can take time. In the meantime, we can all work together to solve this problem because what we do every day directly addresses climate change. At Cleverciti, we get excited each time we deploy a parking space management and guidance system because we know we are reducing miles driven, pollution emitted and energy consumed. (And here is a cool fact for you: For every sensor we deploy, the environmental benefit is akin to planting more than 50 trees!)

What can you do today to reduce your impact? Let us know in the comments below. And if you’re ready to make an organizational commitment, contact us to learn more about our solutions.

At Cleverciti, we see a bright future. That outlook is directly in line with the impact we realize through reducing the search for parking, urban traffic and congestion to help eliminate the effects of climate change. As a company, we are always looking to the future to envision how we can create a positive change. We predict some smart trends for our environment, cities and the smart parking market in the next 12 months but we are excited to be part of a collaborative effort to address them.

Smart cities will rise

In 2019, there was a lot of buzz around the concept of “smart” or connected cities. And it wasn’t all talk. When we attended the Smart City Expo World Congress in November, we saw that there was an incredible amount of activity and interest from cities that want to incorporate intelligent technologies to build smarter environments. But there is a digital transformation that has to happen first. Smart city project ideas are broad, budgeting is complex, and sales cycles are long, but we predict that 2020 will be the year that more smart city projects will be deployed across the globe.

When a city aims to adopt smart trends, it’s often to improve the overall experience for visitors, residents and businesses alike. That’s precisely where smart parking fits in. Drivers that have a great experience finding parking are more likely to travel into the city or different neighborhoods to explore stores or restaurants. The residents that are walking the street can also breathe easier when cars aren’t circling the block looking for an open spot, producing needless emissions.

Parking will continue to be an uphill battle

We expect parking issues will get worse before smart parking trends get better. Although some areas are already implementing smart parking measures, most cities are experiencing significant population growth, which affects traffic, parking and air quality. Smart parking solutions help to alleviate these problems, but still won’t be deployed to the scale they should in 2020. As populations increase, causing more congestion and fewer available spots on average, the need for smart parking will become more apparent and residents will demand them — but it will take a few years for this convenience to catch on.

The difficulties associated with parking and urban congestion from increasing populations will get better in the future as more areas implement intelligent technology solutions. Additionally, these technologies can easily scale from that point on to further grow and change to fit the expanding needs of a business, city or other parking administration. While it may not be an immediate change, we are convinced there will be a very real, positive impact from smart parking at massive scale in nearly every city in the future.

The opportunity of ride-hailing services

The complexity of parking has propelled the popularity of ride-hailing services like Uber or Lyft. The use of these services is growing — a trend that will likely continue into 2020. However, while ride-hailing seems convenient for the user, it does not help the broader issues of traffic and urban congestion, excess emissions or parking availability. A driver still has to drive from their location to pick up the rider then take them to their destination — on average about 40% more distance driven. However, this transition to more ride-hailing presents opportunities for cities to repurpose existing parking assets to create mobility hubs and queuing areas. If ride-hailing services have real-time availability data of a nearby queuing area, they can improve their efficiency and reduce congestion and emissions.

Rich parking information also facilitates the use of public transportation. When smart parking is implemented at train stops, bus stations or parks and rides, users can know ahead of time which lots have space and which modes of transportation they can use. We have seen that when a driver knows in advance that they will be able to park at a station to use the train or bus, they are more likely to do so, consolidating the number of vehicles that traverse city streets.

Entering mainstream conversations

While consumers innately understand the parking challenges they face every day, awareness of smart parking solutions has been low in the general population. However, as consumers start to experience these smart trends firsthand in 2020, we expect consumers to start demanding them from their cities, shopping malls, office campuses, and other places they go each day.

No matter how these individual trends will shape next year and the years to come, Cleverciti is proud to be leading the way in helping cities to become smart by addressing parking issues, reducing vehicle congestion and cutting down on unnecessary emissions. We certainly see a bright future ahead.

By Thomas Hohenacker, CEO and Founder of Cleverciti

Before founding Cleverciti, I frequently encountered the same issue that every person at one time or another deals with: the lack of reliable parking guidance. Whenever driving, I had a simple goal: to find an open spot in a reasonable amount of time that was not too far from my destination. Unfortunately, as my wife can attest, my goal was often not achieved.

I knew that there were several problems with this being the norm. First and foremost, the extensive search and distance someone must go through to find a parking space could take even longer than anticipated. Secondly, the search for parking is a significant problem for the environment. While multiple factors are responsible for climate change and global warming, transportation is known to be a significant contributor to the greenhouse gases emitted annually.

Pollution from vehicles leads to poor air quality and that pollution directly contributes to climate change. But more efficient parking directly reduces vehicle emissions. Take this example, for instance: in a mall with 1,000 parking spaces, shoppers typically drive the equivalent of 75 times around the world each year, merely searching for parking guidance. Imagine the impact of reducing this by 30 percent: We can save 25 trips around the world.

Armed with my passion for the environment, I knew there had to be a better way. Basing the calculation of finding an open parking spot on luck or chance is simply an outdated approach. Modern-day parking guidance is the solution.

As a tech-obsessed entrepreneur, I have always enjoyed talking on challenges, particularly ones solved through technology and innovation. It’s that drive, in part, that brought me to examine the issues with parking guidance carefully and how an intelligent approach can improve global challenges. By bringing new parking guidance technology to the smart parking industry, I found the chance to harness my passion for technology to make positive impacts with regards to convenience, traffic and the environment.

I firmly believe that parking guidance technology like Cleverciti’s can simplify our daily lives and transform our environmental efforts. As we move into the next decade, we will be advocating the overarching benefits of intelligent parking, including health benefits. Because less stress for drivers, and decreased traffic contributes to a better environment. And that’s a win-win for us all. 

This blog is part of a series that will dive into key members of the Cleverciti team and how they leverage their personal experiences to best lead the company.

Thomas Hohenacker is the Founder and CEO of Cleverciti Systems. Founded in 2012, Cleverciti develops a comprehensive suite of intelligent solutions designed to ease the parking experience and enhance driver communication.

Here we are: the biggest yearly spending event in retail is here off, with holiday shopping efforts in full force. But while consumers battle with their checkbooks, retailers are batting for consumers. You’ve likely noticed that the news is scattered with stories about big box stores closing while online retail giants, such as Amazon, continue to grow. In fact, consumers spent a whopping $126 billion online in the 2018 holiday shopping season.

An NPR poll brings insight to the online versus brick-and-mortar war that has ensued, featuring the top motivating factor to shopping online: speed (quickly followed by convenience). When you think about physically going to a store to shop, these factors are often diminished by one major element: parking. But what if retailers could leverage technology to both decrease the time shoppers spend searching for a space and provide a better customer experience? Could this help push customers to return to in-store shopping?

Our customers think so, based on the following benefits:

Speed

Research shows that finding a parking spot at a shopping center can take up to 12 minutes. Cleverciti’s smart parking technology can change that. Through a combination of real-time detection of available parking spaces and digital signage guiding drivers to open spots, the time required to park can be reduced by 30% or more. In a shopping mall with 1,000 parking spaces, this improvement can result in annual revenue gains of more than $4 million.

A positive impression

As the first and last memory of a shopping experience, streamlined parking is key to creating a satisfied customer. Take it from us: In July, Cleverciti finished installing its smart parking technology at Unibail-Rodamco-Westfield’s Ruhr Park, Germany’s largest open-air shopping center with more than 2,600 parking spots. Known for their devotion to innovation and service, Ruhr Park’s executive team wanted to deliver extraordinary service, convenience, and a hassle-free parking experience for its clients.

Creating rewards

In addition to streamlining parking, Cleverciti’s newest technology, the Cleverciti Card, can be used to reserve parking spots in specified areas. Imagine VIP customers being able to reserve a space in advance, which not only maximizes their time spent shopping, but also provides additional data to the retailer regarding the most loyal and top-spending customers, allowing salespeople to know in advance of the arrival of their best customers. For years, brands have created loyalty programs with rewards, bonuses and discounts, and now parking can become part of these efforts.

Utilizing data

Cleverciti’s solution is more than just sensors. Using edge-computing, artificial intelligence and the Internet of Things (IoT), the technology creates a unified and intelligent platform that provides customer and behavior data to retailers — something retailers are always craving. From the location of each parked car, to parking violations, to how long each shopper spends in the store, this information can help retailers learn about customer behavior, measure effects of marketing campaigns and plan more effective traffic patterns.

Reduced footprint

Consumers are starting to use purchasing power to get their messages and opinions across to businesses and brands, and we’re seeing this prominently when it comes to reducing emissions and global warming. A report by Nielsen found that 66% of consumers are willing to pay more for sustainable goods, so it is likely that they will also pick a shopping center that has actively chosen to reduce its carbon footprint.

Smart parking technology directly relates to this effort: when shoppers spend less time searching for an open space, they’re releasing fewer emissions into the air and therefore cutting down on pollution. Cleverciti’s mission to creating a sustainable environment can be key to showing consumers that retailers care about more than just the bottomline.

Brick-and-mortar retailers are at a tipping point when it comes to winning back the hearts of consumers, but this effort is all about providing a better experience for the consumer than their digital counterparts. Cleverciti’s smart parking technology can create a more efficient, rewarding and sustainable experience for shoppers while also providing mission-critical information to retailers to continually improve the guest experience.

To learn more about how Cleverciti’s technology can help your business, connect with our teams here.

Today we celebrate World Environment Day, and this year’s theme is air pollution and what can be done to reduce it. This is a goal that Cleverciti strives to accomplish every day, as it is a core part of our mission to make the world a healthier, cleaner place.

While multiple factors are responsible for things like climate change and global warming, transportation is known to be a significant contributor to the greenhouse gases emitted on Earth each year. For example, drivers spend an average of 17 hours each year looking for a parking spot, which adds up to an estimated $345 per driver in wasted time, fuel and emissions, according to a 2017 USA Today article.

But this can be changed with smart parking technology. At Cleverciti, we provide comprehensive technology solutions for clever parking management that enable drivers to spend less time searching for an available space and therefore reduces the impact on the environment.

From overhead sensors monitoring outdoor and on-street parking spaces, to intelligent analysis about driver behavior, to state-of the-art displays, and now, the ClevercitiCard, Cleverciti is the first step in ensuring a sustainable and hassle-free parking experience. Cleverciti is also the only parking solution provider to offer parking operators the ability to augment smart parking by adding capabilities for communications and out-of-home media engagement that generate additional revenue.

This kind of clever parking technology can help create a more sustainable urban life in cities. But municipalities are not the only entities looking to be more green. Organizations of all shapes and sizes, including shopping centers, office spaces and airports, are aiming to incorporate a wide range of intelligent solutions into their infrastructures to reduce emissions and their carbon footprint.

For instance, Cleverciti provides clever parking solutions to Unibail-Rodamco-Westfield, a premier European commercial real estate company that specializes in large shopping mall spaces. Unibail-Rodamco-Westfield, who is known for their customer service experience, installed Cleverciti smart parking technology at their shopping center Ruhr Park to not only improve the entire guest experience for their 12 million annual visitors, but also reduce their impact on the environment.

As companies and cities alike are starting to understand their role in making our world a better place to live, Cleverciti is proud to be a part of the change we can hope to see on World Environment Day on beyond. By providing reliable data to intelligently guide users in the “parking jungle,” we allow drivers to make clever decisions, save time and reduce negative effects on our environment.

Smart parking and IoT

The Internet of Things (IoT) has begun to permeate nearly every aspect of our daily lives; from entertainment to security to self-driving cars, it’s hard to find one industry that hasn’t taken advantage of the IoT’s ability to seamlessly connect smart devices and facilitate communication.

The IoT provides a host of benefits to a number of markets, with urban areas at the top of the list of those seeing a significant impact. The Smart City is empowered by the IoT, relying on connected devices to improve infrastructure and quality of life. In fact, according to recent research from IoT Analytics on 1,600 real IoT use cases, the largest amount of projects were part of Smart City initiatives.

Of the many fashions in which municipalities can benefit from the IoT, its role in traffic management is one of the most valuable. Cities frequently face a variety of challenges when it comes to traffic and parking, such as exceeded emissions limits, long search times for a parking space, valuable parking space not being monetized and more.

Solutions that utilize the IoT can effectively mitigate these issues. Real-time detection of available on-street parking spaces decreases traffic and pollution and reduces the required time and distance to park, improving mobility. Additionally, these solutions incentivize drivers to pay for parking, allowing cities to capture revenue from one of their most important assets and make the most out of their parking spaces.

The IoT also enables cities to automate processes that may be time consuming or costly. These solutions can continuously monitor traffic patterns or parking restrictions, such as delivery zones or handicap spaces, and implement the proper control, such as verification or a violation.

The overall enhanced traffic management achieved through IoT devices contributes to a comprehensive Smart City initiative that can vastly augment decision-making and operations. And the IoT’s effect doesn’t stop there: cities are seeing improvements to healthcare, commerce, government services and more. Smart grids can more efficiently transmit electricity, while wireless irrigation networks can promote water conservation.

The opportunities the IoT provides to cities are truly revolutionary and stand to revamp and boost an endless number of systems. And the examples above are just the beginning; as more data is collected and further use cases are identified, the possibilities will only expand.